Good Copywriting vs. Intellectual Gobbledygook
Nothing makes me grind my teeth (sorry, my dentition) louder than a written piece (any written piece) that's "pretentious" and "laden with jargon... a case of trying to impress, rather than express."
Build a sales pitch around such silliness and it's no longer merely obnoxious -- it's downright disastrous (and annoying as hell).
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