MaaMaw's Morsels

Saturday, April 09, 2005

Good Copywriting vs. Intellectual Gobbledygook

Gotta love this article.

Nothing makes me grind my teeth (sorry, my dentition) louder than a written piece (any written piece) that's "pretentious" and "laden with jargon... a case of trying to impress, rather than express."

Build a sales pitch around such silliness and it's no longer merely obnoxious -- it's downright disastrous (and annoying as hell).



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